I have had the enormous privilege of designing and developing the new website for Christian recording artist Steve Bell.
Click here to view the site.
Based on a Wordpress core, this social media monster is the beginning of a new direction for Steve and his recording label Signpost Music.
- Elliott Cunnigham (Westgate Marketing) was brought onto the team by late spring. With his marketing savvy and my design strengths, we have developed this distinct and dynamic interactive site.
This site has proven to be a content king with its capacity to present the visitor with over ten distinct content sections. Furthermore, to enhance direct communication with his fans, Steve has begun a substantial email newsletter featuring up to five new articles relevant to his music. This newsletter campaign has introduced me to a superior emailing list management company named Constant Contact . I highly recommend this company as a resource for any client wishing to carry out an email campaign. Their strength is definitely in quality and trust of service and they do offer some extensive developer APIs in order to really customize and interact with the client’s opt-ins and opt-outs.
Another improvement from Steve’s previous site is the concert schedule, now built within Wordpress using the GigPress plugin. Developed by Amphibian, this Wordpress concert and touring schedule is a great resource for any band or musical artist touring on a regular basis. In addition to allowing the user to list upcoming performances, GigPress offers automatic creation of article or “post” content, interaction with Google Maps to find directions to the venue, and one-click ticket purchase with a direct link to your shopping cart.
Using a subtle header approach, I incorporated some Flash design into Steve’s website theme (which, by the way, is based on the Open Air theme by Woothemes). The rotating header images represent the three facets of Steve Bell’s musicianship: Solo Performer, With Band Performer and Symphony Performer. The soft images I chose do not overpower the visitor’s eyes yet still provide an effective way to incorporate much more information about the singer/songwriter than could be conveyed in one page.
Overall, user feedback for the new Stevebell.com website has been overwhelmingly positive. I am pleased with the clean, artistic and professional look we achieved while maximizing the content available to users.